Smart Phones / Dumb Owners

Smart Phones / Dumb Owners

We used to be smart people with dumb phones – now, it’s just the opposite! According to an telling article from The Washington Post, sixty-two percent of Americans now own a smartphone. Yet, millions of users can barely keep up with the explosion of features these devices offer. For people across all ages, smartphones are confounding and intimidating, and they often wind up just using the phones as expensive cameras that can make calls — if they don’t hide the phone icon by accident. The disconnect between capabilities and the capacity of people to take advantage of them represents a staggering Cost of Confusion. What’s the point of technology products that have the potential to make their owners feel inadequate and overwhelmed? Reminds of the old acronym from the early days of high-speed digital phone networks:  ISDNI – “I Still Don’t Need It.” What strategies do you and/or you organization use to put users ahead of features?



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