Decision-Driven Marketing

The best sales people never really “sell” anything. They expertly guide their prospects in coming to the inescapable conclusion that the product, service or solution they represent is the only one to buy.

And that’s just fine, because most of us don’t like being “sold to” anymore. Our goal is to arrive at a purchasing decision that we can feel good about, with no misgivings or buyer’s remorse.

But here’s the challenge: the more complex your product, service or solution, the more precision it takes to market and sell effectively. That’s where Decision-Driven Marketing comes in…

Transform’s disciplined methodology profiles target customers, analyzes the ways they make purchasing decisions, determines what they need to know and when they need to know it.

With that foundation in place, we map out and deploy a corresponding system of fully integrated marketing components to deliver the right message at the right time, all the way up to the critical moment when your prospects decide to buy.

When your marketing aligns with the thought process your customers use to buy, you’ll never have to sell to them again.

After a year on the market, SAE’s barcode driven order selection system had generated only $350k. Rich convinced us to stop selling technology and start selling business value, Then, his team gave us the marketing tools to do just that. When we came up for air 14 months later, system sales had reached $9.7 million!

– Jerry Sacks, President
Systems Application Engineering, Inc.