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Phased Approach to Projects
Dividing a communications project into smaller, more
manageable phases brings strategic thinking to the
creative process and promotes more efficient use of
talent and resources; formalized decision points between
phases help decision makers and teams narrow down
creative options and keep the focus on “big picture”
corporate business goals.
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Integrated, Collaborative Teams
Effective communications result from involving a
wider range of stakeholders in project planning (e.g.,
target audience members, decision makers, marketing,
legal, IT, HR, etc.). The wisdom of the team provides
greater knowledge to anticipate problems and manage
risk, generate ideas and share perspectives.
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Front-End Loading (FEL)
As depicted by the Influence
Curve, the prime opportunity to influence project
success occurs before significant funds and resources
are committed. FEL is an investment of time/resources
well in advance of production to better define project
goals, uncover potential risks and develop more precise
information for planning and decision making.
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Business-Driven Decision Making
Better, faster decisions result when decision makers
and creative teams share an understanding of the unique
requirements, deliverables and production processes
involved in creating communications to meet defined
business goals. In addition, clear communication between
decision makers and teams helps eliminate unnecessary
work and rework.
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Project Management Fundamentals
Project teams equipped to apply best practice PM
principles/processes/tools across the entire project
lifecycle deliver the maximum value from every communication
project.
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Value Improving Practices (VIPs)
In addition to project management fundamentals, best-in-class
project organization rely on a formal set of documented,
professional methods which apply specifically to improving
cost, schedule, operability and reliability of projects.
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Peer Review of Projects
Peer reviews give project teams a chance to “pre-screen”
recommendations and plans prior to funding approvals.
The review groups provide “fresh eyes” to spot hidden
risks and possible gaps in information, as well as
point out opportunities for additional project “upside”
that may not have been considered.
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Continuous Learning & Improvement
Best-in-class organizations regularly capture, share
and apply Lessons Learned throughout their portfolio
of projects. In addition, they periodically benchmark
their performance and their use of best practices
as mechanisms for continuous improvement. |
