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	<title>TransformCom</title>
	<link>http://www.transformcom.com</link>
	<description>Cutting the Cost of Confusion</description>
	<lastBuildDate>Wed, 06 Jan 2010 00:12:31 +0000</lastBuildDate>
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	<item>
		<title>Confusion As Marketing Weapon</title>
		<description><![CDATA[Verizon creates confusion, AT&#38;T pays the cost!
The Wall Street Journal, the New York Times, USA Today and other nationally distributed newspapers have enjoyed a watershed of advertising thanks to Verizon’s aggressive attacks on AT&#38;T 3G network coverage areas.  For the past several months, as many as three full-page color ads have appeared in single daily [...]]]></description>
		<link>http://www.transformcom.com/confusion-as-weapon/</link>
			</item>
	<item>
		<title>Purchase Paralysis</title>
		<description><![CDATA[“We created too many variations on our Bowflex® home gyms, and it ended up confusing consumers. What happens when they have too many choices? They don’t make any decisions.” 
-Ron Arp, Nautilus, Inc.
Once a high-flying leader in home fitness equipment, Nautilus has gone back to basics, streamlining its product line. It also is reducing the [...]]]></description>
		<link>http://www.transformcom.com/purchase-paralysis/</link>
			</item>
	<item>
		<title>Think Like a Sperm: Six Lessons in Leadership from the Y Chromosome</title>
		<description><![CDATA[A witty and fresh perspective especially for women executives who keep running into the glass ceiling.
Request the booklet here:

]]></description>
		<link>http://www.transformcom.com/sperm-lessons-leadership-chromosome/</link>
			</item>
	<item>
		<title>On Silver Bullets and Value Delivery</title>
		<description><![CDATA[It remains a dirty little secret that major technology initiatives routinely promise more value than they deliver. Touted as silver bullets for transforming bloated organizations into models of efficiency, all too many high-end enterprise investments grind slowly to a halt in a hail of finger pointing and a haze of Teflon. Hype and high hopes [...]]]></description>
		<link>http://www.transformcom.com/silver-bullets-delivery/</link>
			</item>
	<item>
		<title>How to Plan Your Next Project for Success</title>
		<description><![CDATA[Use Transform’s Project Charter template to guide your team through a comprehensive planning exercise.
Request the Project Charter template here:

]]></description>
		<link>http://www.transformcom.com/plan-project-success/</link>
			</item>
	<item>
		<title>Case Study: Strategic Project Management Process Initiative</title>
		<description><![CDATA[Learn how an integrated communications program helped Marathon Oil roll out the most successful company initiative in its history.
Request the case study here:

]]></description>
		<link>http://www.transformcom.com/case-study-strategic-project-management-process-initiative/</link>
			</item>
	<item>
		<title>Kill The Messenger: A Manifesto for Business Communicators</title>
		<description><![CDATA[Discover how communicators are being reborn as change agents, organizational consultants, business strategists, discipline experts, information architects, knowledge managers and more!
Request the article here:

]]></description>
		<link>http://www.transformcom.com/kill-messengers-manifesto-business-communicators/</link>
			</item>
	<item>
		<title>Bootstrap Branding</title>
		<description><![CDATA[An introduction to an easy-to-apply process any organization can use to unlock the power of an authentic brand.
Request the article here:

]]></description>
		<link>http://www.transformcom.com/bootstrap-branding/</link>
			</item>
	<item>
		<title>Change Management Is An Oxymoron!</title>
		<description><![CDATA[The smartest organizations no longer waste time trying to manage change – they’re learning how to manifest it!
Request the article here:

]]></description>
		<link>http://www.transformcom.com/change-management-oxymoron/</link>
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