Browsing » Confusion Ripped from the Headlines!
Rarely does a week go by without the word “confusion” appearing somewhere in the news. Here’s where we’ll keep you posted with fresh insights on “OPFC” – other people’s failures to communicate.
Confusion As Marketing Weapon
Verizon creates confusion, AT&T pays the cost!
The Wall Street Journal, the New York Times, USA Today and other nationally distributed newspapers have enjoyed a watershed of advertising thanks to Verizon’s aggressive attacks on AT&T 3G network coverage areas. For the past several months, as many as three full-page color ads have appeared in single daily [...]
Purchase Paralysis
“We created too many variations on our Bowflex® home gyms, and it ended up confusing consumers. What happens when they have too many choices? They don’t make any decisions.”
-Ron Arp, Nautilus, Inc.
Once a high-flying leader in home fitness equipment, Nautilus has gone back to basics, streamlining its product line. It also is reducing the [...]
