Catch of the Day

Catch of the Day

“The worm has to taste good to the fish, not the fisherman. Sometimes I have the impression it’s the other way around with us.” – Bernd Osterloh, head of the VW works’ council.

Too often, people in an organization mistakenly think they are the target audience for that branding effort, marketing campaign or new product development. If you find yourself in that situation, ask those folks if the goal is to catch fish or merely sample the bait.



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